![]() "Nintendo also has a system in place whereby the software developers focus on these hardware features in their development efforts for the continuation of the Nintendo Switch business. ![]() "When you think about what can be done with Nintendo Switch as a device that can be taken on the go and that every person has in their hands to play, you realize it has many features not available on any other hardware to date," Miyamoto continues. Later, the senior Nintendo team discussed the firm's creative plans, which includes utilizing Switch's more unique features. Expanding the Nintendo Switch world this way is a means of eliminating risk." If consumers come to take it for granted that everybody has a Nintendo Switch, then we can create new and very Nintendo genres of play, and Nintendo Switch can have a life apart from smart devices and other video game systems. The biggest attraction of Nintendo Switch is that the console can be carried around and used easily for competitive gameplay via local wireless connection. "Our ultimate ambition is for a Nintendo Switch to be owned not just by every family, but by every single person. ![]() "The marketing strategy going forward is to instill a desire to purchase Nintendo Switch among a wide consumer base in all the regions of Japan, the US, and Europe," he stated. Speaking in the firm's investor call, Miyamoto discussed the company's long-term ambition for the platform, which goes beyond attracting families to the product. ![]() He said that Nintendo's studios and creative teams might expect to work on the device longer than the standard five or six years that Nintendo machines exist before being replaced Nintendo Switch could be one the company's longest-lasting games console, says director and creative lead Shigeru Miyamoto. ![]()
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